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What is the #1 goal you want to achieve? Whether you just want to have fun or you want to make a living as a podcaster, defining your goal and knowing the “why” for your show is where it all starts and the most important ingredient for launching a successful podcast.

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Unless you’re Kevin Costner, launching and hoping for the best is a terrible strategy and one that will seriously cost you. Knowing exactly who you’re serving and what they need, will help you know what to do when you’re faced with all sorts of forks in the road. And believe me, there will be lots of forks.

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How do you make “must-listen” content for your audience? What if you run out of things to talk about? What if other people are are already doing what you want to do? The answer is content strategy. It’s not as hard as it sounds. Developing a plan for what you’ll talk about is one of the keys to never running out of topics and keeping your listeners coming back again and again.

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Your brand is your lifeblood. It’s far more than a logo and a pretty website. It’s sensory. It’s the aftertaste of listening to your show. It’s what your listeners feel every time they interact with you. You get one chance to make a great first impression and you don’t want to waste it.

","blocks":[{"id":6505,"icon":"video","title":"Three Formulas for Creating The Perfect Show Title","length":"14 mins","filesize":"161 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3856-module-4-craft-an-irresistible-brand/6505-three-formulas-for-creating-the-perfect-show-title"}},{"id":6506,"icon":"video","title":"How to Create Dynamic Cover Artwork","length":"10 mins","filesize":"109 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3856-module-4-craft-an-irresistible-brand/6506-how-to-create-dynamic-cover-artwork"}},{"id":6512,"icon":"video","title":"What About Music?","length":"26 mins","filesize":"265 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3856-module-4-craft-an-irresistible-brand/6512-what-about-music"}}]},{"id":3857,"default":false,"name":"Module 5: Setup a Home Studio","description":"

Gear matters, but you don’t have to break the bank to make something great. Setting up an awesome home studio isn’t as hard (or expensive) as you think. And it’s also a lot of fun.

","blocks":[{"id":6508,"icon":"video","title":"What You Need and What You Don’t","length":"9 mins","filesize":"87.3 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3857-module-5-setup-a-home-studio/6508-what-you-need-and-what-you-don-t"}},{"id":6510,"icon":"video","title":"Connecting It All Together","length":"13 mins","filesize":"120 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3857-module-5-setup-a-home-studio/6510-connecting-it-all-together"}}]},{"id":3858,"default":false,"name":"Module 6: Audio Production Crash Course","description":"

Great audio quality is simply the price of entry in the podcasting world. Regardless of your content, poor quality audio will cost you listeners. The good news is that great audio quality comes down to a few basic principles that anyone can learn.

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Files, MP3s, hosting, bandwidth, RSS feeds. It can be very overwhelming. But it’s a lot easier than it seems once you nail down a process.

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Your website is your home. It’s the primary place you’ll grow your audience and get people to subscribe to your podcast and build your email list. And it’s one of the best ways to stand out from the crowd and make a great first impression.

","blocks":[{"id":6520,"icon":"video","title":"Build A Website That Builds Your Audience with Paul Jarvis","length":"30 mins","filesize":"303 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3860-module-8-build-a-website-that-builds-your-audience/6520-build-a-website-that-builds-your-audience-with-paul-jarvis"}},{"id":6519,"icon":"video","title":"Create a Podcast Website in 10 minutes with SimpleCast","length":"12 mins","filesize":"111 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3860-module-8-build-a-website-that-builds-your-audience/6519-create-a-podcast-website-in-10-minutes-with-simplecast"}}]},{"id":3861,"default":false,"name":"Module 9: Launch Strategies","description":"

Your launch doesn’t start when you publish your first episode. It starts long before that. In this module, we’ll dig into strategies that will help you promote and build buzz around your show before you launch, as well as ways you can make iTunes do promotion for you.

","blocks":[{"id":6522,"icon":"video","title":"The Top 3 Things You Must Do Before Launching Your Podcast","length":"19 mins","filesize":"197 MB","preview":true,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3861-module-9-launch-strategies/6522-the-top-3-things-you-must-do-before-launching-your-podcast"}},{"id":6523,"icon":"video","title":"Launch Strategies with Justin Jackson","length":"27 mins","filesize":"280 MB","preview":false,"download":false,"buttonText":{"preview":"Preview","view":"View"},"urls":{"visit":"/view/courses/irresistible-podcasting/3861-module-9-launch-strategies/6523-launch-strategies-with-justin-jackson"}}]},{"id":3862,"default":false,"name":"Module 10: Grow Your Audience","description":"

No one dreams about an audience of 20 listeners. It’s ok to admit that you want a popular podcast that reaches a lot of people. In this module we’ll talk about strategies for growing your audience once you’ve launched.

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There are lots of ways to make money with your podcast. Some are easier than others. In this bonus module, we’ll cover some of the ways you can start making money with your podcast even if you don’t have a massive audience.

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